Strategiccommunicationsthatshapeperception,buildcredibility,anddrivegrowth.
Koritz Communications helps brands, executives, and organizations build influence through media relations, strategic messaging, thought leadership, and reputation management.
A strategic counsel for organizations that take their story seriously.
Koritz Communications is a strategic public relations and communications consultancy that helps organizations shape perception, build credibility, and drive business growth through effective storytelling.
Founded by award-winning communications executive Alex Koritz, we partner with startups, growth-stage companies, established brands, nonprofits, and executive leaders to develop strategies that influence key audiences and deliver measurable results.
Based in Salt Lake City and serving clients nationwide, we act as a trusted communications partner for organizations seeking to elevate their brand, protect their reputation, and accelerate growth.
Figure 01 — The Newsroom
"We don't chase coverage. We engineer credibility — the kind that compounds into market position, trust, and growth."
Seven disciplines. One integrated practice.
From earned media to executive positioning, we work as your outsourced communications team or as strategic counsel on the moments that matter most.
Media Relations & Earned Media
Securing high-impact coverage in tier-one outlets through deep media relationships and compelling narratives.
02Public Relations Strategy
Integrated communications programs aligned to business objectives, audiences, and competitive position.
03Executive Visibility & Thought Leadership
Positioning leaders as authoritative voices through bylines, speaking platforms, and strategic media presence.
04Strategic Messaging & Brand Positioning
Sharpening the story — what you stand for, why it matters, and how you say it across every channel.
05Crisis Communications & Reputation Management
Rapid, disciplined counsel when stakes are highest — protecting trust, controlling narrative, and restoring confidence.
06Content Development & Copywriting
Press releases, executive bylines, op-eds, and editorial content engineered to earn attention and authority.
07Corporate Communications
Internal and external communications that align stakeholders, support change, and reinforce reputation.
Press releases & media kits · Stakeholder & community relations · Social media strategy · Content support
Measurable outcomes that move the business — not vanity metrics.
Coverage per dollar vs. top-tier agencies
Tier-one media placements secured
Executives positioned as category voices
Years of strategic communications counsel
From regional press to national feature coverage in business and trade outlets.
Long-arc programs that build trust with stakeholders, regulators, and customers.
Positioning leaders and brands as the voices shaping their categories.
Selected work. Real outcomes.
A look at how strategic communications has built reputation, opened markets, and protected value for the organizations we serve.
Echo Water — From challenger to category authority
Secured 2× the earned-media volume of incumbent agencies at half the cost, anchoring the brand in tier-one health and lifestyle outlets.
Read the case
Positioning a fintech founder as a category voice
Built a 12-month thought-leadership platform: 18 bylines, four keynote stages, and recurring CNBC and Bloomberg commentary.
Read the case
Navigating a high-stakes regulatory inquiry
Designed and executed a 72-hour rapid-response strategy that controlled the narrative and preserved a $1.2B enterprise valuation.
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Launching a nonprofit into national conversation
Coordinated launch coverage across The New York Times, Fast Company, and NPR — driving a 6× lift in donor inquiries within 60 days.
Read the case"Alex procured more media engagements and visibility for ECHO than most top-tier agencies getting retainers at 2× his cost. Hands down, he is the best — an absolute asset for driving media awareness to your brand."
Field notes from the practice.
The first 90 minutes: a discipline for navigating reputational risk
Why thought leadership fails — and what the best founders do instead
6 min read
Narrative architecture: building a story that compounds over years
10 min read
Earned media in 2026: relationships still beat distribution
7 min read
What boards get wrong about reputational risk
9 min readLet's shape your story.
Whether you're entering a new market, preparing for a moment of scrutiny, or building long-term reputation — start with a conversation.